Thursday, December 18, 2008

Fatkat working on partnership with Adobe

Straight outta Miramichi. Looks like Fatkat is putting together a sweet deal with Adobe to become a test studio for their products. This is what I like about Gene Fowler. Whereas someone like myself might have a good idea, Gene acts on it. I imagine the studio itself will save a bundle of dough on their licenses, probably get promotional material made up on Adobe's dollar, and maybe even line up additional sponsorship dollars for particular events or projects, not to mention press from Adobe itself. It also speaks well of Adobe. Flash was never intended to be used for character animation. John K and others worked with it early on and helped push the software into the realm of character animation, but it remains ungainly, with some very serious impediments to the broadcast animation pipeline. This partnership could indicate a willingness on the part of Adobe to really focus the product for the traditional animator, an area they've been taking a beating in. ToonBoom in particular has been making serious inroads into a sector that Flash formerly dominated. So, what's good news for Fatkat may be good news for the industry.

1 comment:

Christine said...

This is brilliant, both for Fatkat and Adobe! (and us!)

 

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